Enersol Solutions LLP: Driving Organic Growth & Digital Leads for a Solar EPC Brand Through SEO & Meta Ads

Enersol Solutions LLP:

About Client

Enersol Solutions LLP is an MNRE-empanelled, ISO 9001:2015 certified solar EPC company based in Ahmedabad, Gujarat, delivering end-to-end solar energy solutions across India.
The brand is known for:
  • Rooftop solar for residential, commercial & industrial clients
  • Ground-mounted and utility-scale solar projects
  • Third-Party PPA (Rooftop & Ground Mount) solutions
  • Design, engineering, installation, O&M and after-sales support
With 500+ projects, 150+ MW installed, and trusted clients like Adani Green, Maruti Suzuki and L&T, Enersol had a strong on-ground reputation, but its digital presence didn’t yet reflect the scale of the business.

Challenges

Despite being an established EPC player offline, Enersol faced clear limitations across both organic and paid digital channels:
  • The website was newly launched, with little to no organic authority
  • A high domain spam score of 50 was hurting trust and search rankings
  • The website was built on custom code using React.js with client-side rendering (CSR) instead of server-side rendering (SSR), making it harder for search engines to crawl and index content efficiently
  • With a freshly launched site and no real digital lead flow, the majority of business was coming from offline channels only
  • There was no established digital lead-generation system or audience data to build on
Enersol had strong business credibility but lacked the technical foundation and digital demand engine to convert online visibility into leads.

Objective

Enersol partnered with us to achieve three core goals:
  • Increase website traffic and qualified leads from search
  • Build stronger brand presence across digital platforms
  • Generate consistent, measurable leads from paid digital channels

Solution

We approached the project with a combined SEO and Meta strategy, fixing the technical foundation first and then building a reliable digital demand engine on top of it.
1.

Migrated the website to Server-Side Rendering

The biggest technical blocker was the client-side rendered React build, which limited how effectively search engines could read the site. We migrated the website from client-side rendering (CSR) to server-side rendering (SSR) using Next.js, while retaining the existing React.js foundation. This improved crawlability, indexability and page-load performance, ensuring content was rendered server-side so it could be discovered and ranked reliably.
2.

Cleaned up the backlink profile

A spam score of 50 was actively damaging the domain’s trust and ranking potential. We audited the backlink profile to identify spammy and toxic referring domains, then submitted the harmful backlinks through Google’s Disavow Tool. This reduced the overall spam score and rebuilt a healthier, more trustworthy link profile.
3.

Launched targeted Meta ad campaigns

With almost no online leads coming in, we built digital demand from scratch. We launched Meta ad campaigns with highly engaging, conversion-focused creatives and implemented detailed audience targeting to reach the right residential, commercial and industrial prospects. Campaigns were structured specifically around lead generation rather than just reach.

4.

Implemented remarketingfor better lead quality

To improve efficiency and lead quality, we layered in a remarketing strategy. We built remarketing audiences from high-intent, good-quality leads and re-engaged warm prospects to push them further down the funnel, focusing spend on the audiences most likely to convert into qualified opportunities.

Results

By combining a strong technical SEO rebuild with a performance-driven Meta strategy, Enersol moved from an offline-dependent model to a measurable digital growth engine:
  • 45% increase in website traffic
  • 72% growth in organic ranking keywords
  • Consistent organic lead flow generated through Meta campaigns
  • 38.08% marketing qualified leads (MQLs) from paid efforts

Performance
Snapshot

Website Traffic
+ 0 %
Organic Keywords
+ 0 %
Marketing Qualified Leads
0 %
Domain Spam Score
0 %
Most importantly, Enersol shifted from an offline-only business to a predictable digital lead generation system.

Summary

Enersol had strong industry credibility but lacked the technical foundation and digital demand to grow online.
We transformed their digital presence from:
  • Client-side rendering to server-side rendering with Next.js
  • A high spam score of 50 to a cleaner, more trusted domain
  • Offline-only leads to consistent organic and paid digital leads

Conclusion

This case highlights a key insight. A great business with a weak technical foundation will stay invisible online. Fix the foundation first, then scale demand.
By rebuilding Enersol’s technical SEO and pairing it with a targeted Meta strategy, we turned a newly launched website into a growing source of qualified leads, without losing the brand’s established offline strength.

If your business is strong offline but invisible online

You don’t need just more ads. You need the right technical foundation and a demand engine built to convert.
We help you:
  • Build a search-ready, high-performance website
  • Clean up and strengthen your domain authority
  • Launch paid campaigns that generate real leads
  • Turn digital visibility into measurable business growth
service-cta