MG Projects: Fixing Technical SEO Foundations to Unlock Indexing, Traffic & Brand Visibility

MG Projects:

About Client

MG Projects is a Gujarat-based engineering company specializing in water pressure booster pumps and hydropneumatic systems for homes, apartments and commercial towers.
The brand specializes in:
  • Water pressure booster pumps for homes, villas and high-rise towers
  • VFD-controlled, BMS-ready hydropneumatic systems
  • System design, demand profiling and zoning for constant endpoint pressure
  • Installation, commissioning, AMC and replacement support
With a strong engineering focus and proven on-ground delivery, MG Projects had built real credibility in the water utility space, but its website wasn’t technically equipped to support that reputation online.

Challenges

Despite solid engineering credibility, the website was held back by several technical issues that were directly limiting visibility and growth:
  • The website was built on custom code with client-side rendering (CSR) instead of server-side rendering (SSR), making it difficult for search engines to crawl and read content effectively
  • A range of technical issues were present, including incorrect canonical tags, slow website speed, poor blog formatting and several other on-page problems
  • Severe page indexing issues meant that apart from the home page, no pages were getting indexed, even after manually submitting them through Google Search Console
  • A domain spam score of 22 was affecting trust and ranking potential
MG Projects had strong offline credibility, but a weak technical foundation was preventing the site from being discovered, indexed and ranked.

Objective

MG Projects partnered with us to achieve two core goals:
  • Build a stronger brand presence online
  • Increase website traffic through improved search visibility

Solution

We focused on fixing the technical foundation first, since no amount of content or marketing would perform while the core indexing and rendering issues remained unresolved.
1.

Migrated the website to Server-Side Rendering

The client-side rendered build was the root cause of the crawling and indexing problems. We migrated the website from client-side rendering (CSR) to server-side rendering (SSR), so that content was rendered server-side and could be properly discovered, crawled and indexed by search engines. This also helped address several of the underlying technical and speed issues affecting the site.
2.

Cleaned up the backlink profile

A spam score of 22 was working against the domain’s trust and ranking potential. We audited the backlink profile to identify spammy and toxic referring domains, then submitted the harmful backlinks through Google’s Disavow Tool to gradually reduce the spam score and rebuild a healthier link profile.

Results

By resolving the core technical issues, MG Projects moved from an almost invisible site to one that search engines could finally read, index and rank:
  • Successfully migrated the website from client-side rendering to server-side rendering
  • Pages started getting indexed, resolving the critical issue where only the home page was previously indexed
  • The domain spam score began steadily decreasing
  • The website started gaining organic traffic

Performance
Growth​

Rendering

Migrated from CSR to SSR

Page Indexing

Pages started indexing (previously only home page)

Domain Spam Score

Steadily decreasing from 22

Website Traffic

Upward trend, traffic growth visible
Most importantly, MG Projects moved from a site that search engines couldn’t read, to a properly indexed foundation positioned for sustained traffic growth.

Summary

MG Projects had strong engineering credibility but a website that was technically holding it back.
We transformed their digital foundation from:
  • Client-side rendering to server-side rendering
  • Almost no indexed pages to pages actively getting indexed
  • A spam score of 22 to a steadily improving domain
  • Negligible traffic to visible,growing search traffic

Conclusion

This case highlights a key insight. If search engines can’t crawl and index your website, nothing else in your marketing can work. The technical foundation has to come first.
By migrating MG Projects to server-side rendering and cleaning up the domain, we turned a site that wasn’t being indexed into one that was finally discoverable, setting the stage for long-term brand visibility and traffic growth.

If your website looks fine but isn't showing up on Google

The problem usually isn’t your content. It’s the technical foundation underneath it.
We help you:
  • Build a search-ready, properly rendered website
  • Fix indexing, canonical, speed and on-page issues
  • Clean up and strengthen your domain authority
  • Turn technical fixes into real visibility and traffic
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